This creative book summary is based on a (fictional) communication strategy proposal for the 2025 season of designer Floran Polano's second collection. What I do is take one of the elements of the strategy (the editorial) rethink it and modify it.
Work in progress: Art & looks.
(Best viewed on a PC)
DISCLAIMER
This project is non-commercial and was not commissioned, authorized, or funded by Floran Polano. This study project takes as its reference a piece of work I presented for my master's degree in art direction, in collaboration with Núria Martínez Simó and Saúl García, for Elisava (Jan 2025). The images featuring the designer, as well as those from the "Remember the Blue Hour" collection and his previous collection, are the property of Floran Polano and the professionals who conducted the photo shoots — including photographer Sieme Hermans.
This material is published for study, inspiration, and art direction skill demonstration purposes, in accordance with the principle of fair use applied to academic and portfolio purposes.
Sources consulted:
@floranpolano @antwerpfashionmasters
Vogue Magazine
https://notjustalabel/floran-polano
https://www.momu.be/en/magazine/award-2025-floran-polano
This project is non-commercial and was not commissioned, authorized, or funded by Floran Polano. This study project takes as its reference a piece of work I presented for my master's degree in art direction, in collaboration with Núria Martínez Simó and Saúl García, for Elisava (Jan 2025). The images featuring the designer, as well as those from the "Remember the Blue Hour" collection and his previous collection, are the property of Floran Polano and the professionals who conducted the photo shoots — including photographer Sieme Hermans.
This material is published for study, inspiration, and art direction skill demonstration purposes, in accordance with the principle of fair use applied to academic and portfolio purposes.
Sources consulted:
@floranpolano @antwerpfashionmasters
Vogue Magazine
https://notjustalabel/floran-polano
https://www.momu.be/en/magazine/award-2025-floran-polano