Being Sexy is an Attitude
Focsy is a bold, elegant, and playful lingerie brand that empowers women to enjoy themselves and feel comfortable in their own skin. Its name fuses the sound of “fox” with “sexy”; in English, “foxy” means clever and mischievous.
It draws inspiration from women throughout history who challenged conventions, led with independence, embraced their sexuality without shame, and stood out with charisma and irreverence.
Being sexy has nothing to do with the outside, it’s about how you feel
Brand Universe
What follows is an overview of its concept, tone, and identity.
Brand Rollout
A visual showcase of how the identity comes to life across formats and touchpoints.
