Mindful Travel
This Spec Ad is part of the transmedia strategy "Vietnam. Wander for Wonders", designed as an academic project submitted for the Master’s in Art Direction and Audiovisual Creativity at Shifta Elisava, for a fictional local tourism agency in Vietnam.
Aimed at Spanish-speaking Gen Z, the concept for this promotional video is to present Vietnam as a destination in total contrast to the fast pace and hyper connection of cosmopolitan cities, inviting them to discover this beautiful country alongside its own people, blending in with them.
Project in collaboration with art directors Lupita Guillén and Carla Gaetano.
Transmedia Strategy
The Brand
Music:
(Pixabay License)
Asian Chinese Background Music
Melodic Techno #03 Extended Version – Moogify
(Pixabay License)
Asian Chinese Background Music
Melodic Techno #03 Extended Version – Moogify
Legal Notice:
This project was developed exclusively for academic purposes as part of the Master’s in Art Direction at Shifta by Elisava. It has no commercial intent and was not commissioned, authorized, or funded by any party.
The videos and images were downloaded from platforms such as Pexels and Pixabay under their respective licenses. Other images were created using artificial intelligence.
This project was developed exclusively for academic purposes as part of the Master’s in Art Direction at Shifta by Elisava. It has no commercial intent and was not commissioned, authorized, or funded by any party.
The videos and images were downloaded from platforms such as Pexels and Pixabay under their respective licenses. Other images were created using artificial intelligence.