I'm a visual artist and creative art director. I work between concept and image, blending aesthetics and storytelling, working preferably from an expressive minimalism: I'm drawn to the idea that a piece can communicate everything with very few elements.
This isn't a conventional portfolio: I'm not interested in showing only finished pieces. You'll also find a living exhibition of the thinking behind the work. I post finished pieces, the process behind a piece, projects in progress that I'll keep updating until they're done, and creative research triggered by something of my own or by a client who allows me to share it. Even the process pieces are designed, not just documented: they carry my style — this is also a creative object, not just the report of one.
In the AI era, producing an image or a film with a finished look is within almost anyone's reach. While I do work with AI, what I want to show is what can't be automated: where a concept comes from, how I connect ideas, what I'm researching, what I'm after.
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