Concept / Art Direction / Edition
-April 2025
The Concept
At the end of a long day, even the smallest mess can feel like a full-blown drama.
I wanted to capture that fleeting domestic tension—the kind that’s as absurd as it is universal—through humor and aesthetic contrast. The use of saturated, symbolic colors (orange, blue, and a shifting yellow into red) gives each character their emotional space. And by pairing it all with Vivaldi’s explosive Summer, I embraced the dramatic pace of life with kids: fast, unpredictable, and strangely beautiful.
I wanted to capture that fleeting domestic tension—the kind that’s as absurd as it is universal—through humor and aesthetic contrast. The use of saturated, symbolic colors (orange, blue, and a shifting yellow into red) gives each character their emotional space. And by pairing it all with Vivaldi’s explosive Summer, I embraced the dramatic pace of life with kids: fast, unpredictable, and strangely beautiful.
Two versions of the same idea explore this theme from slightly different perspectives. In the end, it's not about the stain—it's about finding calm in the middle of the storm.
That’s where VOSCH* steps in.
*VOSCH is a fictional brand, loosely inspired by a well-known home appliance company. The name was adapted to serve this concept as a creative exercise, without referencing any existing commercial product.
The video was created using stock videos to visually articulate my concepts with clarity and precision, staying true to my creative vision.
The video was created using stock videos to visually articulate my concepts with clarity and precision, staying true to my creative vision.
Music licensed via Creative Commons (CC BY-SA 3.0):
"Summer Mvt 3 Presto" — John Harrison with the Wichita State University Chamber Players. View source.
"Summer Mvt 3 Presto" — John Harrison with the Wichita State University Chamber Players. View source.