Concept / Branding/ Design
-May 2022
Lingerie with attitude
Focsy is a bold, elegant, and playful lingerie brand that empowers women to enjoy themselves and feel comfortable in their own skin. Its name fuses the sound of “fox” with “sexy,” and evokes the clever confidence of “foxy.”
Inspired by women who defied conventions, those who led with independence, owned their sexuality without shame, and stood out with charisma and irreverence
Sexy isn’t just how it looks, it’s how it feels.
Brand World
What follows is Focsy’s Brand World, a scroll through its concept, tone, and identity.
Brand rollout
A visual showcase of how the identity comes to life across formats and touchpoints.
